The Northeast Florida short-term rental market entered 2026 in strong shape. Here’s what the numbers are telling us — and what it means for owners and investors.

Occupancy

Average annual occupancy across our managed portfolio in 2025 came in at 74%, up from 69% the prior year. Peak summer months (June–August) averaged 91% occupancy. The biggest improvement was in shoulder season — September and October saw 67% occupancy in 2025 versus 58% in 2024, driven by growing awareness of the fall travel window and more aggressive pricing in those months.

Average Daily Rate

ADR across the portfolio came in at $312/night in 2025, up 8% from $289 in 2024. The strongest performers were 4-bedroom waterfront properties, which averaged $448/night. 3-bedroom non-waterfront properties averaged $248/night.

Revenue per Available Night (RevPAN)

This is the metric that matters most. RevPAN (the product of occupancy and ADR) came in at $231/night across the portfolio in 2025 — meaning for every night a property was available, it earned $231 on average. Top-performing properties hit $350+ RevPAN.

What’s Driving Growth

Northeast Florida continues to benefit from inbound migration from the Northeast and Midwest. New residents discovering the area often convert to repeat vacation renters, and word-of-mouth referrals among family and friend groups remain a significant booking driver. Direct booking is also growing — our direct booking site now accounts for 18% of total revenue, up from 11% in 2024.

The Outlook for 2026

We’re projecting 5–10% revenue growth across the portfolio in 2026. New supply is coming to market, but demand is outpacing it in the premium property segment. Properties with strong amenity packages and professional management are widening the gap on self-managed and under-optimized competitors.