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The House She Almost Lost: 22 Cottonwood’s Six-Figure Turnaround

Some case studies are about revenue. This one is about what the revenue was holding up.

When this owner lost her husband, the vacation rental they’d managed together became something she couldn’t carry alone — and no one should expect themselves to run a hospitality business while grieving. She did what anyone would do: she handed it to a management company and trusted them to take care of it.

They didn’t.

The Situation

By the time she found us, the property had been quietly failing for months. Bookings had dried up. Maintenance had slipped. The home she and her husband had built into something special was bleeding money — and it was heading somewhere darker than a bad year. She was at real risk of losing the house.

A property manager’s job is to protect the asset when the owner can’t. Instead, neglect had turned her safety net into her biggest source of stress.

What We Changed

We didn’t start with pricing strategy. We started by taking the weight off her shoulders entirely:

  • Stabilized the property first — walked the home, fixed what had slipped, restored it to the standard guests pay for.
  • Rebuilt the listing from zero — new photos, new positioning, new pricing built for its real market.
  • Took over every guest interaction, every turnover, every 2 a.m. problem — her only job was to see the deposits arrive.

The Results

Over $100,000 in revenue in our first year together. The house is not just safe — it’s thriving, and it’s still hers.

The Takeaway

This is why “local and boutique” isn’t a marketing line. When a property is someone’s history and their future at the same time, it deserves a manager who treats it that way.

If your property — or your parent’s, or your friend’s — is slipping under a manager who’s stopped caring, it is not too late. Request a free profit audit or call us at (386) 387-8436. We’ll handle the rest.

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